In today’s financial landscape, employees are increasingly seeking more from their workplace benefits, particularly when it comes to retirement planning. The latest Goldman Sachs Asset Management 2024 Retirement Survey highlights that employees overwhelmingly want more education and services around retirement savings and investment opportunities. But as crucial as retirement planning is, it’s just one piece of the broader financial puzzle.
The Challenge:
Many employees face a disconnect between the workplace benefits they’re offered and their overall financial goals. While retirement savings plans are invaluable, employees also want help making smarter decisions with their day-to-day finances. This lack of comprehensive financial guidance can lead to unnecessary stress and missed opportunities to optimize their financial future.
The Solution:
This is where platforms like TIFIN @Work come in. TIFIN @Work bridges the gap between workplace retirement plans and wealth management by offering personalized, AI-driven financial advice tailored to each employee’s unique circumstances. Employees can receive guidance on everything from optimizing paycheck deductions to understanding their investment options, creating a seamless connection between their retirement goals and their broader financial life.
The Goldman Sachs Asset Management 2024 Retirement Survey further underscores the importance of access to financial advice. Workers with access to educational tools and advice services were more likely to take control of their finances and boost their savings. By offering personalized financial education and leveraging AI-driven tools like TIFIN @Work, employers can help bridge the gap between workplace benefits and long-term financial goals. This approach not only enhances employee confidence in reaching retirement objectives but also drives greater engagement with available benefits.
How It Works:
TIFIN @Work’s platform goes beyond basic financial education. It integrates with payroll and benefits systems, offering a 360-degree view of an employee’s financial life. Whether it’s answering questions like “Am I on track to retire?” or “Can I afford a family vacation this year?”, the platform provides actionable insights that guide employees toward financial wellness while connecting them with wealth management opportunities.
The Benefits for Employers:
For employers, offering this kind of holistic financial support can drive greater engagement with benefits programs, reduce financial stress-related absenteeism, and improve overall retention. Employees who feel supported in their financial journeys are not only more likely to stay with their employer but also to fully leverage the benefits offered to them.
A Bridge from Retirement to Comprehensive Wealth Management
By integrating payroll and benefits data, TIFIN @Work provides a full picture of each employee’s financial situation. This allows them to make smarter choices today—like adjusting paycheck deductions or maximizing retirement contributions—while preparing for long-term financial success.
For advisors, this platform creates the perfect opportunity to meet users where they are in their financial journey. As employees gain confidence and seek guidance beyond retirement savings, advisors can step in as trusted partners to offer solutions in areas like estate planning, investment management, and tax strategies.
Why Advisors Should Partner with TIFIN @Work
Partnering with TIFIN @Work helps advisors provide personalized guidance at the right time, while creating stronger, more meaningful relationships with employees:
- Personalized assistance: The platform’s AI-driven insights allow advisors to meet employees exactly where they are—whether they need help with everyday budgeting or more advanced financial planning.
- Seamless transitions: As employees progress in their financial journey, TIFIN @Work creates a natural bridge to wealth management, positioning advisors as trusted partners for long-term financial planning.
- Building trust: By reducing financial stress and offering personalized support, advisors can foster lasting relationships built on trust and shared goals.
Reducing Financial Stress and Building Long-Term Relationships
Employee financial stress is a significant issue—PwC reports that 57% of employees feel stressed about their finances, which can affect workplace productivity. Advisors can play a critical role in reducing this stress by offering personalized financial guidance through platforms like TIFIN @Work. By providing timely support, advisors can help employees make smart choices today, alleviating stress while laying the groundwork for future financial success. In turn, advisors build long-term relationships by meeting users where they are in their financial journey and helping them grow into comprehensive wealth management clients.